What is Digital Marketing ?

Marketing is simply the promotion, distribution and selling of a product or service, including market research and advertising. In short, it is communicating a product’s value to customers. In the modern world of technology, marketing has taken a different and still-evolving form with a wide range of tools at the disposal of marketers, reaching a very large audience, with feasible and substantial elements to track results and ultimately increase growth and ROI.

Digital marketing is communicating a product’s value to customers through digital tools. Digital marketing delivers measurable and verifiable results in real time and is highly targeted, data driven and exceedingly organised.

In digital marketing, strategies are tested continually to monitor what’s working and what isn’t. It provides the possibility to measure results and implement strategy adjustments immediately. 

What is a Digital Marketing Agency?

It is an advert-based agency that gets products and services out into the digital space for consumers to see, thus increasing sales. These agencies use digital tools and provide a plan for specific and technical development and growth for products and services.

A digital marketing agency is a brand-development and lead-generating engine with teams of strategists, consultants, and developers who rely solely on verifiable data to deliver quantifiable results.

Digital marketing depends on technology and, as it is ever-changing and evolving, so does the digital market space.

Why Do I Need A Digital Marketing Agency?

The services and prospects of a digital marketing agency cannot be overemphasised, as its advantages to brand, product and service are encompassing.

A digital marketing agency creatively and strategically offers solutions to any marketing problem a brand may have, and they help build solid relationships with customers which, in turn, lead to an increase in sales and revenue.

What Services Does A Digital Marketing Agency Offer?

The services offered by digital marketing agencies are very useful and effective. Aside from the core services mentioned above, they are also well skilled in marketing. Below are some of the marketing services they offer.

  • Content Marketing
  • Search Engine Optimisation
  • Social Media Marketing
  • Email Marketing
  • Influencer Marketing
  • Digital Advertising

What Are the Advantages of Digital Marketing?

  • It offers a 24-hour service
  • It reaches far more people
  • It gives options to clients
  • It expands a client base and ultimately drives sales
  • It enables consumers to communicate with manufacturers

Who is a Digital Marketer ?

A digital marketer is responsible for creating leads and developing brand recognition through digital platforms which includes but not limited to Business pages, Social networking, search engine results, Email advertisement, Web show, advertising, Customer forums. A digital Marketer uses observable metrics to detect vulnerabilities and discover opportunities to boost efficiency through all networks.

How do Digital Marketing Agencies Operates ?​

A digital marketing agency will always concentrate on supplying their clients with top-quality offerings, and creating effective marketing strategies that achieve the company objectives. Their services are based on a personalized and tailored approach to understanding your business objectives. In order to build or sustain successful digital marketing services, they need to view your company and its priorities extensively first, and then continue with an appropriate strategy and schedule.

Why is Brand Awareness Important?​

Regardless matter whether or where you advertise your company at the moment, one aspect is certain: A professional digital marketing firm can drive your publicity, brand recognition, ROI, and overall productivity to new heights.

How do I Identify a Good Digital Marketing Agency?

The best digital marketing business in the real world is one that promotes results-based marketing. An organization will have marketers and experts trained with their communications strategies which are versatile, adaptable and usable. A well-planned marketing agency will spend enough time understanding your business and building a plan that will work long term for your business.

What Is The Difference Between Traditional Marketing And Digital Marketing?

Unlike traditional marketing that uses print like newspapers, magazines, direct mail etc. to promote a business or product, digital marketing uses mobile phones, SEO, in-links, Google analytics, E-newsletters, blogs etc for product awareness and brand promotion.

Digital agencies differ, as some might be more general and cater to clients in different niches, while others may only accept clients in a specific niche as they have become experts in marketing products in that particular niche. It could be tech, beauty, luxury goods, healthcare etc.

Whatever niche a digital marketing agency specialises in, they will create an online presence and foster growth and development in clientele and sales.

What Are The Benefits Of A Digital Marketing Agency?

They have a team of highly-qualified digital marketing experts that understand each product or service as if it is their own. They know what the client wants and needs and use their expertise to help put the product or service out there for consumers to see.

  • They provide solutions to consumers and brands, to help grow the database of the brand.
  • They drive traffic to the website by constantly creating content and posting it for people to see.
  • They help to boost a product or service through social media ads and campaigns.
  • They create web design and services like social marketing and online advertising.
  • They create a credible online reputation for brands.
  • They help in the creation and growth of clientele. Wider reach equals more clients.
  • They give fast and accurate responses to questions posed by customers.
  • They conduct surveys online to know a product’s and service’s performance. Customers are asked to fill out online questionnaires to describe if a product or service has been satisfactory to them or not. And this helps the brand to know where to channel their energy and productivity.
  • They create awareness about new product development by constant creating online and social media campaigns and sending E-newsletters to clients, to inform them about new products and services.
  • They consistently drive traffic to a website with the use of SEO and SEM services.
  • They create an online presence and a specific image of products.

What Skills Are Needed For Digital Marketing?

  • Creative thinking
  • Marketing skills
  • Sales skills
  • Computer knowledge
  • Customer relationship management skills
  • Analytical thinking

What are the types of Digital Marketing?

  • Affiliate marketing
  • SEO
  • SEM
  • E- newsletter
  • Social media marketing
  • Content marketing
  • Pay-per click advertising

What Tools Are Used In Digital Marketing?

  • Blogs
  • E-newsletters
  • SEO-Title Tags
  • SEO-META Tags/Description
  • In-links
  • YouTube
  • Webinars
  • Google Analytics
  • Social media – Facebook, Twitter, Instagram, Pinterest, Reddit etc.
  • Mobile Phones
  • SEO – Google rankings and keyword tags

How Much Should I Spend on Digital Marketing ?

Knowing how much you will spend for digital marketing should focus largely on your company priorities, target demographic, total marketing expenditure and expectations to come. Some sources recommend spending 50% of your marketing budget on digital, though this may be 80-100% for some business models. Speak with a member of our staff today on where the digital media resources will be distributed.