What is Email Marketing?

Email marketing is the process of sending out a promotional message via text, image or video. Any email sent to a prospective or existing client may be called email marketing in its broadest context. Email marketing may involve direct adverts, informational content or brand awareness campaigns. Email marketing messages sell, educate, and build loyalty. 

Whether you’re just getting started out with email marketing, or dreaming of your next big campaign, this guide will steer you on which email campaigns could work best for you and how to make the most of each email delivery. 

Email Marketing Evolution

In 1978, a marketing manager for Digital Equipment Corp. (DEC) sent an email to 400 ARPANET users to promote the new DEC computer, resulting in sales of $13 million. The main reason email is such a good promotional tool is that email marketing is one of the few channels that allows companies to address their audiences with personalized messages, allowing them to promote their products and services and build relationships with customers at different stages of the customer lifecycle. This form of digital marketing belongs to you, i. e. the sender controls the content and distribution completely. It works best when used to send personal and relevant messages from a segmented recipient list, just as DEC did way back in 1978.

Email has proven a very successful way of marketing to specific potential customers from the initial contact through to repeat sales. Prior to email and the internet marketing was performed mainly through postal mail, door knocking or a phone call. Marketing agents generally only reached one person at a time, which was costly and time-consuming. Email marketing has opened up new opportunities..

How Email Marketing Works

An email marketing campaign is simple to set up and monitor and it is accessible to SMEs as well as larger corporations. Typically, companies include a sign-up email option on their website. They can then send newsletters to a growing audience as people sign up. 

You may also use social networking accounts to guide clients to email sign up forms. A monthly email is a quick and efficient way to market your brand, future activities and exclusive offers. Often, email tools allow users to plan customized sales communications for clients that haven’t recently bought from them. Email marketing allows you to reach specific client segments, or individuals. 

Offering exclusive birthday offers on products or facilities to particular consumers is one form of doing so. E.g, a restaurant could give customers an email on their birthdays promising 50% off an entrance charge. This kind of customization helps a business develop and maintain a customer relationship—and that can lead to increased sales and customer loyalty. If you haven’t started an email campaign, the time to start is now. Whether you run your own email marketing campaigns or hire an email marketing agency to help you, email is one of the most cost-effective ways to reach a large number of customers, especially for small businesses. The main reason is that email marketing is an effective digital marketing channel that enables companies to reach specific audiences with their strategic content and messages. It is one of the simplest, least costly campaign methods available, and setting up is not requiring much time or energy.

Types of Email Marketing

If you’re just beginning email marketing or sending marketing emails every week already, you know emails are one of the strongest ways to offer. Yet smart marketers are still on the hunt for innovative approaches to create partnerships and increase sales. Would you require frequent updates to feed your subscribers? Maximize the selling and marketing pipeline? Are focused sendings (stand-alone emails for one offer) better? 

Welcome Emails

Typically, initial contact with prospects finds them unready to do business. Research shows, in fact, that only 25% of leads are ready for sale immediately, while 50% of leads are qualified but not yet ready to buy. While Nurturing is vital to moving the leads closer to the buying process. Welcome emails display stronger open and click-through rates by giving a human touch and exposing the company to the sales pitch, without slathering. Do not offer a new product or service until you have formed a partnership. Only focus on making a strong first impression on the one that demonstrates your experience and skills in the business and paves the way for potential communication. 

Dedicated Emails

Dedicated emails, or also referred to as stand-alone emails, contain only one offer information. You may, for example, inform your target group about a new whitepaper that you have launched, or invite them to join a business event that you sponsor. Dedicated emails help you build the stage for delivering the big call-to-action. They’re close to landing pages, in that way. Generally speaking, dedicated sendings are used to reach your entire email database—a practice that is not necessarily effective in optimizing conversions and minimizing unsubscriptions. Although there are times when all of your subscribers will be alerted, such as a sudden product deal or an unexpected national disaster, you will most definitely choose to classify extensively on the basis of the various habits and desires of your subscribers.


While not actually an “event” as it can carry on forever, a newsletter or Digest is simply a smart email and anything that is daily contact with you and your customers. If you’re making the correct newsletters, they’re not promotional bits that the target is going to get sick of, but communications that will give them a genuine value holding them in the product alert loop, engaging them, and sometimes even entertaining them. You can profit from remaining at the top of your mind, creating brand awareness, and delivering sharing-worthy content that will eventually help you develop.

The Re-Engagement Email

The re-engagement email is a collection of emails that are sent to dormant users. The turnover rate of the email list is about 25-30% per annum. That’s natural, people change addresses, companies change titles – that is part of the industry. A program of re-engagement aims to counter this very reality. Let’s presume in more than 6 months, a section of your list hasn’t interacted or engaged with your business. Your re-engagement program is an attempt to either a) bring these subscribers back in the fold, or b) decide whether they should still be r-engaged, and if not, clean up the email list. To take them off your list? And they’re dead weight, so they can actually impact your credibility in the eyes of ISPs, and thus your deliverability score, by not opening or communicating with your emails.

New Email Advertising Commercial

This is the one you actually already recognize and you appreciate it. You remember, the one you’re advertising the next deal, eBook, webinar, voucher, free trial. And the record begins. This email is used to describe and promote a given marketing offer with a single call-to-action offer that links to a targeted landing page made for that particular offer. The key factor to bear in mind when creating an email for a specific offer is the deal itself. You hope that the copy is concise but clear sufficiently to express the meaning of the bid. Therefore, make sure that the call-to-action (CTA) connection from your email is big, simple, and uses actionable language. You should also add a big image/button of CTA underneath to make abundantly plain the step you want email readers to take.

Email Status Notifications

People generally don’t want to receive these frequently and they typically aren’t as interesting or engaging as something like an email offer. That said, keeping those emails clear and concise is crucial. Most businesses opt to submit product digests regularly or monthly to keep their consumers or fan base up-to-date on the new apps and functionality. And no matter how much a consumer likes your brand, learning how to use new functionality or learning why a new product is worth their investment is always working for them. Instead of inundating your contacts with a slew of emails about each individual product update, consider periodically sending out some sort of roundup of new updates or products. Include a big, descriptive title, a short summary, and a picture that shows the product or function for each update you mention. With- app, it is also worth linking to a custom page to make it easier for receivers to know more about it.

Invitation and Survey Notification

Invitation email prompts the user to take steps to respond to an occurrence or advertising of the sales. Invitation email may be an efficient communication tactic for bringing consumers into a brick-and-mortar retail store or visiting a company website on a given date and time to take advantage of a deal. Survey email is often collaborative, allowing customers to give input that can be checked and used to identify responsibilities and practices for customer support. Survey emails usually award the user some sort of minor rewards, such as a coupon.

Thank-you Email

A small business’ lifeblood emerges from strong client support, so thank-you marketing notes are persuasive and gratifying to patrons. when a company takes the time to adapt to the needs and ensure all standards have been fulfilled, consumers feel true value. Thank-you emails should be tailored to the consumer and include current and future offers as well as a small gratitude token, such as a discount on the next purchase.

Tutorials and Tips Emails

You can also submit informative and instructive emails to support subscribers in a way that is important to your company. They typically come as guides and suggestions in the form of how-to. Depending on what your products do and what your subscriber needs, they can be simple or in-depth. Instruction emails are a great way to get your subscribers familiar with your products or services. This can be extremely helpful when it’s unknown whether the company will help them address an issue or accomplish an objective. You should even be encouraged to show them something different and create fast meaningful improvements in their life so they can connect with your brand. 

Customer Stories

Customer stories are generated by interviewing your customers or studying them. Such tales may be about their experience with your goods or services, their personal experiences, and advice for other clients like them. Often, their tales may come in the form of pictures or videos that they took. It builds a sense of community because these stories come from other clients. Subscribers may recognize, express their preferences and perspectives with other customers.

Educational Emails

A great way to market your brand is through educational emails. These emails will help the public learn more about your business. They’re a perfect kind of email to give to support the customers with simple business knowledge. Some subscribers may know your brand, but may not have much knowledge of it. Educational emails provide you with an opportunity to promote your brand and company to your subscribers. You will tell your subscribers about your name, and your products in these emails.

Benefits of Email Marketing

1. Creating Custom Content.

You can customize your campaigns with email marketing, and create targeted content. Personalization may be as simple as choosing to use the name of your company in the text. In reality, emails that have the recipient’s first name in their subject line have a higher clickthrough rate than those which don’t. It is important you build personalized content dependent on the market segmentation so that you can deliver the best emails to the right consumers. For starters, you may choose to deliver an email marketing plan to returning customers and another to one-time customers. One of the key advantages of email marketing is that the material can be highly customized according to the desires of your audience.

2. Collecting Reviews and Questionnaires.

Keeping a pulse on the customer experience is very valuable if you want your customers to continue to interact, engage, and buy from you. Email marketing will help you achieve this. For example, you may submit customer satisfaction surveys via email campaigns to get consumer reviews. It is probably one of the easiest methods to calculate the Net Promoter Score (NPS). This score helps you find out the percentage of clients who are ambassadors of the brand and those who are detractors. You can come up with strategies with this information to improve your customer experience.

3. Communicate with the Public.

As a marketer, improving communication with your audience is always important. When the customer feels like they can speak to you, it is more likely that they will become loyal to your brand. Think back to the last time you received a marketing email from a company you love that was intrusive or have you been following the breaking news? You’ve certainly loved the service because it’s a company you want because it puts you in contact with one of your favorite products. With an effective email marketing campaign, you will meet more of the customers and connect effectively with brand ambassadors. Plus, these emails keep your audience informed at all times of the year. You have to get to the best consumers at the right moment to create an effective marketing strategy. 

4. Impact Levels Segment the market and you give per customer the perfect content.

Email campaigns allow you to customize every missive to make a bigger impact. Let’s say you are running an e-commerce shoe company for example. You’ll be offering jeans, skirts, tops, sandals, trainers, loafers and hundreds of other accessories. Women could go to your website to purchase a pair of the newest new wedges. They form a distinct portion of the audience, and you must send only an email valuable to them. 

5. Inexpensive

You don’t have to pay a single dollar to start an email marketing program. What you need is a free email account, and a way to gather email addresses on your website. By working with the email services, you can increase ROI. Most of them have their apps available for free versions. You may have to pay a small charge while you create your mailing list. More connections may turn into further revenue. However, email marketing arrives with one expense: Time. When you have a shoestring publicity budget (and even if you don’t) it’s the best choice still. Test before sending out. – a/b subject line checking, calls-to-action testing, editing, email duplication, photos, or communications guarantee that the email material is as successful as it can be until you send it.

6. Less Invasive

Unlike ads by telephone, recipients can read your message at a time that fits them. Customers may still change their settings whether they wish to accept specific updates from you or unsubscribe if they decide they are no longer involved in getting your text.

7. It’s Measurable

To any company owner, Measurable Information has been the most important resource. You learn when to change your approach because you keep track of important indicators. You may calculate the available prices, for example. Unless any of your subscribers remove unrelated texts, you may need to change the subject lines. The same goes for the rate of commission. You may want to change your content strategy if no-one clicks on your links. Measurability makes the technique of email marketing more effective. Change the plan without much effort or expense, as you move.

8. Mail Actually Translates Easier.

People who buy products marketed via email spend 138% more than people who don’t get email offers. Email marketing currently has a 4400% ROI (Return on Investment). That is HUGE! So if you question how social media transforms any more, think again: An email’s average order value is at least three times more than the social network rating. Email is actually the most successful way to enable online purchases. The disadvantages of email marketing surround the email program’s rejection/spam rate of the emails, negatively affecting the email delivery rate. That has been removed with the introduction of “opt-in” emailing, where the user chooses to accept the emails and thereby avoids the problem of obtaining unsolicited emails – preferably retaining valid and acceptable emails for each particular client.

Email Marketing Tools


Hubspot is a robust and feature-packed email marketing platform for rising businesses free of charge. With the simple drag-and-drop email builder, you can create professional marketing emails to engage and expand your audience. You don’t need to wait on IT or designers for help with the drag-and-drop email builder. In addition to the free email tool, you can use the free HubSpot CRM to create tailor-made touch-points for your clients. Using the CRM, you can include custom content in your emails, such as first name and company name, to ensure that your contacts feel like they’re being addressed personally, all while tracking email activity in the CRM.


Sendinblue is a marketing communication platform that features email marketing tools as well as additional functions. With many design templates, the email design functions of Sendinblue facilitate the creation of a great-looking email. Furthermore, all these models are intuitive and you can test them to ensure that the concept appears what you like on every screen size. While creating your newsletter, tools such as A/B checking and segmented client lists should be used to take the manual time and guesswork out of managing your ads and reaching your potential audiences.


Omnisend is a comprehensive messaging tool for e-commerce that combines all of the contact channels in one location. The free service only covers email, but funding the digital marketing activities of small to medium-sized businesses is more than adequate. Using behavioral cues, it helps you to optimize your email distribution and conveniently timing the contact depending on the needs of your clients. to send out more important email marketing posts, you should use its extensive user observations. 


Litmus is a highly flexible method to check and monitor email. In traditional web-clients and popular mobile devices such as Android, Apple, and Windows, you can test your emails. Using litmus for rendering checking, and ensure that your creative is designed for every computer. You can check more than 40 customers and apps and litmus can create a test email to an account with only a button.


GetNotify is a free resource that will alert you as soon as the receiver reads your email. Just send your marketing emails, as you would normally, but add “Getnotify.Com” to the email address of the recipient. Your receiver won’t see that, so they won’t realize you’re watching their openings. 

The above tools are just a few among many other email marketing tools you can employ for successful email marketing. 

Email Marketing Strategy and Tips

1. Customize your email without using the name of the receiver. No more “Dear [INSERT NAME HERE].

“The art of personalized email greetings isn’t as successful as it may sound. In fact, Temple’s Fox School of Business research suggests that this particular type of customization could be harmful. Given the high level of cybersecurity concerns regarding phishing, identity theft, and credit card fraud, many consumers would be cautious about emails, especially those with personal greetings. The relationship is a significant element of email marketing. Will you like a recipient? Would only a recipient know who you are? If an email pulls the trigger too fast by pushing familiarity, the personalization may turn out to be skeevy. Intimacy is earned in real life, and with email, it would seem the same way.  Many nervous email users toggle off familiarizing themselves with the sender. But that is not to suggest all ways of modification are off-limits. In reality, a specific personalization brand will pay off a huge amount of time: delivering emails that understand the personality of a customer (e.g purchasing background or demographics). 

2. Send your email at Midnight.

Although several high-quality emails may be produced during business hours, those with the best open rates are not submitted from 9 am to 5 pm. Sending in at night is the main email technique. Experian Marketing Services noticed in their quarterly email survey for the fourth quarter of 2012 that the time of day that had achieved the highest open average was 8:00 p. M. After midnight. not just for open rate (a good 22 percent) but also for clickthrough and purchases, this strategy performed well. 

3. Give away something.

Worthwhile famous bloggers also complain about how many emails they have received. Anything like that would you see: “10,000 customers and counting. ” It’s not that they want numbers. Enormous numbers expand their company like this. Perhaps the interest of these days’ websites is determined by how many subscribers they have. The greater the site’s ranking, the more the subscriber’s list. The reality is people don’t send anyone their addresses. They don’t contact them unless they want the page. So that you supply them with a good incentive to sign up. The explanation of why people can’t wait to send you their email addresses could be so strong. Give something that is so tempting that site visitors are left with no alternative but to sign up for your list. 

4. Mix Up your Messages.

Don’t just send out ads all the time for them to buy from you. Using your emails to create consumer connections by sharing your or others’ experience, supplying them with advice and perspectives they may appreciate. Share details about you and your business that will help them learn more.

5. Love your subscribers well for your thread.

Remember the people with whom you interact have trusted you with their information; they deserve your attention. If you want a chance for your brand to turn them from consumers to followers and even evangelists, then make them feel different.

6. If you are making a newsletter adopt a timetable

keep to a plan. Sending out an email every week on the same day (or days) will help your subscribers understand what to expect from you and when.

7. Optimize for Mobile

Studies by marketing analysts with Litmus have consistently found that just under half of all emails are opened on mobile devices. That means, if your email doesn’t display properly on mobile platforms, half of your audience will think you don’t know how to craft an email properly.

8. Re-engaging dormant users

The recruitment of current clients is also less expensive than fresh ones. The same is true with digital marketing. Current subscribers are more readily involved than new subscribers are fighting to compete. Present subscribers know you a lot better than new ones. Almost all of the email lists have some inactive subscribers. It’s natural that you don’t touch any proportion of your subscribers with your posts. If you do the right thing, those inactive subscribers can still become customers, and even refer their friends. First, you ought to describe your own “inactivity. ” For certain advertisers, if they have not opened their emails over the last six months, a customer is inactive. Some marketers will tell you the three months is their “inactive” period. Perhaps fewer, or more, for some. A reasonable duration is between three and six months. It’s time to start engaging inactive users, after identifying your “inactivity” era. Promise them everything ahead of time and guarantee that you submit complimentary prizes as an incentive to complete the polling or surveys. That’ll raise conversions. 

9. Segmenting the users

Segmenting your email lists makes you reach up faster and click speeds higher. Why does the segmentation of emails work? If you have 1,000 email lists subscribing to, each of them has different desires and preferences. Suppose you have a communications site, and receive emails. Many users will be much more involved in how to sell material than in leveraging search engines. Though others may be involved in leveraging social networking. And if you have a forum for social networking ads, certain readers are involved in knowing more about Facebook than twitter is. And if you have a Facebook marketing page, certain subscribers may be involved in understanding Facebook ads rather than organic marketing on Facebook. All the subscribers cannot be happy with a piece of material since they have specific interests. Mail segmentation helps you to hold 80% of your subscriber’s content, at least. How? It allows you to submit material that just reads effects per user.

How to Create A Killer Email List

You may have heard people claim, “Money is on the agenda. “What does that mean? In digital marketing, you need to know how to easily and from scratch build a mailing list. It is the safest way of consumer engagement. Although social networking is getting a lot of coverage, the most useful digital medium is to create your email list for free.

1. Have a website

You need a website. It can be a daunting move to build a website so let me illustrate how to make things as simple as possible. To build an email list you don’t need a massive web server. In reality, all you really need is a landing page. A single-page website containing your opt-in email address. Using any of these services, you can create a beautiful landing page in just a few minutes. Most landing pages have a few key features, like an image, a headline, and bullet points. You will have an opt-in form on your landing page. Where subscribers put in their email addresses. 

2. For each page of your site create a pop-up or slide-in.

A pop-up might sound humiliating initially, but I’m not thinking about those early 2000 pop-ups that guaranteed you will “become a model now”. I’m talking, instead, about timed pop-up ads, or on-site retargeting. After a user has spent some time on your website, she/he will obtain a pop-up relating to the material on that page, or to her/his actions. Types involve exit pop-ups that occur as a user wants to leave the website, or scrolling pop-ups that appear when the user scrolls down the screen by a certain amount of time. 

3. Use humor or sarcasm in the “No, Thank You” copy of your CTA.

We’re so daily infiltrated with “Yes or No” web offers, we barely see them anymore. You may want to try and inject some personality into your CTA copy to increase your email lists. I always pause and laugh when I see a small CTA, “No thanks, I don’t want to lose weight,” button under a prominent “Yes, sign up for me!”Connect. It tells you that there’s a human behind the press, and although it’s supposed to be a joke, it also makes people hesitate to select “No, thanks. “Click “No” button while the CTA is “Register for further addresses! “But telling no to reduce weight to get wealthier is a bit tougher.

4. Encourage all to sign up right away.

You want to put personalized CTAs strategically, where landing pages and blog posts count. But what about the unusual, yet actual, visitors who instantly want to sign in? If your newsletter focuses primarily on one or two topics, it’s relatively easy to create a customized CTA by simply writing a CTA that mirrors the purpose of your newsletter, such as, “Want to hack free SEO? Sign in to our email!”

5. Mention the email address in blog articles and social networking status

Such as “don’t forget, you should sign up for a free copy of this to my email list. ” “My newsletter subscribers received a sneak look at this. ” “I’m just about to give out my monthly email newsletter, have you signed up?”

6. Develop an escape-intent hook

A pop-up exit attempt is an ultimate move to make the user connect with an app. Once they are done exploring your landing page and are about leaving, it’s the job of this pop-up to persuade them in putting down their email address. They might seem irritating but they’re running like nuts. You want people to pause to read what’s on your popup, so you need to include a compelling title to give them a justification to subscribe to your email list. You may want to offer away something of value to them in return if they put down their email address. When you master that, it implies that you’ve turned them into prospective customers.

7. Build a freebie for subscribers

For example, you can create a free PDF for the subscribers. Make sure you include your website and contact details inside the file and clarify that it’s just a free download for your email subscribers not to be exchanged with someone else but that they should direct their mates to your site for their own copy. Unless you want your free update to stay exclusively unique to users, don’t even connect it in your own email campaigns, those are sometimes circulated or exchanged. The easiest way to do that is to put the download connection in the final confirmation page or email; don’t give away the file until you have approved your subscription!

Cost of Email Marketing

If you are looking for an established professional email marketing company to create a comprehensive email campaign for your business, you can expect a high price. In general, most companies start small with email marketing and increase their budgets when they realize that successful email campaigns can produce an impressive return on investment. Building an email marketing program can improve brand messaging, accelerate customer relationships, and drive up costs – effective revenue for your business. Still, many people make the mistake of looking at the cost of creating and managing an email marketing campaign as if it were an expense. 

Note: If your email marketing campaign doesn’t stand out, there will be a flood of content that no one wants to read, which is a waste of time, effort, and opportunity. To make your email marketing campaign successful, the most important thing you need is a great subject line that ticks your readers off, rather than ending up in the spam folder. Don’t be afraid to say that you’re picking a small audience and letting others down and instead of creating several different email marketing campaigns that are tailored to that particular audience. An effective email marketing campaign can produce great results for your small business, but you can’t expect to attract or retain all of your customers.

Can Email Marketing Help the Growth of a Business?

Contrary to the belief that this tool is outdated, according to eMarketer, 73% of marketers agree that email marketing is integral to their business and a recent poll by Pew found that more than 69.7% of internet users in the US chose email marketing as their preferred communication method.

How do I Create a Powerful Email Marketing Plan?

This step has a lot to do with creativity and innovation. A well thought out plan and strategy must precede every email. If you work in a team, it is good to brainstorm. Regardless, your ultimate goal will dictate the degree to which you maximise your efforts. In maintaining regular contact with clients and customers, there’s a temptation to use email always. Bear in mind that ‘watery’ content will send your email straight into the contact’s spam folder.

To start with, here are some points to think about before sending out an email:

  • The target audience
  • Their present lifecycle stage
  • The specific information that matches their needs
  • The timeframe for the sending of your emails
  • With the points above, you will have a great visual of specifics such as:
  • The number of email drafts in a specific timeframe
  • The frequency of the emails
  • The content of the emails

Upon completion of the list, it is then vital to create simple and concise emails with accurate call-to-actions.

How do I Grow My Email List?

Without prior contact addresses, a solid email marketing strategy is pointless. For this reason, a method for effective acquisition is important. You can offer downloadable content to your website visitors – the initial step is to target prospects and help them solve a problem or ease their job. Then, promote the piece of content on a landing page, however, put the offer behind a form. This is where the trick lies. Upon submission of information by the contact, they can access the content while your form captures the contact information to build your database. This framework allows for the promotion of your offer on websites where the target prospects consume information already. So, there will be greater conversion rates as the contact database grows.


How Does a Spam Filter Work ?

Spam filters are no longer as basic as they used to be. They are a lot more advanced now. This means you don’t just have to use terms like ‘buy now’ or bad language to be flagged. It used to be easy to avoid getting sent to spam by just not using certain words. Now, spam filters assign a point to every spam element found in the entire email. Once the total reaches a certain count, it gets sent to spam.

Where Does an Email Newsletter Fit ?

An email newsletter is basically an email on a single topic promoting similar content. The idea is to get the recipient to read those pieces under the topic. However, this strategy doesn’t work as much as most people think it does. Often, what is more productive is your email marketing programme. It works effectively especially when your content is tailored to your goals. It is better you take the time to segment your list into your various objectives. This generates more results than using an email newsletter.


What is the CAN-SPAM Act?

The CAN-SPAM Act is a law which sets the rules for commercial email. It allows email recipients to express his/her right to stop receiving emails from a company or individual. Also, it comes with a list of commercial message requirements alongside the penalties for violating the rules. You can research the full documentation yourself to ascertain the rules and regulations that bind email marketing.

What is the Best Type of Email Subject Line in Email Marketing?

Different niches will use different subject lines. However, a high degree of honesty and conciseness in the subject line is important. In most cases, a compelling one-liner should be sufficient. You don’t want to appear untrustworthy by offering what appears to be a lie in the header.

What is A/B Testing?

A new maxim for email is ‘Always Be Testing’. With A/B testing, you will get more information about your campaigns. For instance, you may show option A to a group of people and option B to another group. Then, you compare and determine the option that produced better results. To a large extent, this test gives better insight into the way you send campaigns. For this test, you may consider areas such as pre-header message, the subject, and time of the day or week.

How do I Avoid Spamming in Email Marketing?

The first move is to think like an email recipient. How? Create quality email content that will be useful for your customers, the kind of helpful information that you would like to see in your own mailbox. Focus on creating a user-friendly email experience for each of your clients, which means relatable content and, if possible, outbound links to relevant resources.

It’s very important that you personalise every email for your client. Yes, personalise. Keep your messages on a first name basis like ‘Hi, James’.

In addition, trust, as mentioned before, plays a significant role in email marketing. This is highlighted by a survey which found 64% of the people sampled said they wouldn’t open any email if they didn’t trust the sender. These email-marketing practices are very important for you to keep in mind.

However, you could follow all the stated tips and still end up in the spam folder.

Five Steps to Avoid Spamming in Email Marketing

Keep The Subject Line Smart

Would you click on an email with a subject line like “Win Big!” or with all words CAPITALISED? Avoid using words in ALL CAPS, phrases that seem “click-baitish” and which are over-punctuated.

Personalise It

Rather than send bulk emails to your customers, use an email provider that allows you to personalise the space for your contact’s name instead of just email addresses. Email providers like Mail Chimp and Mailer Lite, amongst others, offer this option.

Be Relevant

Do away with the tricks and schemes. Develop relevant and informative content that will be helpful to your users. Avoid generalised mail, if possible. If the information is specific to a group of contacts, then only send to that group. Nobody wants a generic email with irrelevant information. This could lead to users unsubscribing.

Include The Unsubscribe Option

When creating content for your email newsletter, make sure to give your users the option to unsubscribe. Beyond it being email etiquette, it will ensure you don’t get cursed out by annoyed contacts via replies.

Cross-check Your Email

If, after doing all the above, you still have a low open rate or no response at all from your customer base or potential clients, then you just might still be ending up in the spam folder. What then? Don’t worry, there are online tools that can help verify your email for spam tendencies. Tools like Litmus will highlight words that could be picked up as “spammish” words or phrases by the servers. You can call it the spam test. And, most of all, these tools will enable you to write better emails by teaching you suitable words, phrases or sentences that improve your chances of making it out of the spam stereotype.


“More than 34% of people use email worldwide. That’s an additional 2,5 billion people. This is expected to grow over the next 2 years to 2. 8 billion email subscribers. Yup, the famous text. The Radicati Group, which generated the data, also reports that the planet sends around 196 billion emails a day. The bulk, 109 billion, of these 196 billion emails were business emails. Let’s just position it. Digital marketing is a strong and lively means of communicating with people. Bring it around, talk about your own encounters. Do you also know someone who has no email address? Every week you potentially get a lot of HTML emails (I’m sure you do). You are enjoying them, taking pleasure from them, and still looking forward to the next. Email is an essential aspect of our lives. A very significant portion. Moreover, email marketing is a really unique approach to meet your intended customers. Your buddies and family’s texts lie adjacent to the company’s email notifications. That’s why when it’s customized, email marketing performs better. Customer activities should be personalized to email such that increasing contact is important to their concern. You can cover topics such as company changes, victories, asking your customer for feedback – this list is almost endless.

The best way to maximize your profits is to pair a great marketing automation system with a robust email marketing strategy that reflects the needs of your customers and the journey of your shoppers. Even if your email marketing ROI is less than impressive, there are still a few strategies you can use to make your campaigns more effective. Email marketing will always be the best way to reach your customers and potential buyers, and therefore there are many advantages to using email as a marketing strategy for your business.

Are you new to email marketing, looking for the right email marketing strategies, or your email marketing campaign is not bringing reasonable ROI? Book a free Online Video Consultation with Our Marketing Experts. Whether you’re running a direct email campaign, social media campaign, or email marketing strategy, email is a great way to keep your existing customers and turn new visitors into customers in the most efficient way.