Facebook Marketing

Frequently Asked Questions (FAQs) on Facebook Marketing

Regarding the headline topic, it is important to first give a brief definition of what Facebook marketing is. Facebook marketing is a part of the Facebook Advertising Network (apps from various industries), it is a medium where payment is made for one’s advertisements to be shown to Facebook users through the Facebook app, Facebook messenger and Instagram. To successfully carry out Facebook marketing, a Facebook page is required.

A Facebook page is similar to a personal profile, but allows fans to like and follow businesses, brands, celebrities or organisations. It enables marketers to raise brand awareness, track advertisements, gather detailed audience insight, suggestions, criticisms, feedback and chat with users who are looking for customer service through the constant updates from their Facebook page or news feed.

Did you know that Facebook earns an average of $37.15 million per day? Yeah! You read that right. Not per year, not every six months, but every single day. The interesting thing about Facebook is that the company is also willing to allow its users to tap into its wealth.

Facebook has become one of the largest markets in the world – you don’t need stalls to display products, but we have to understand that everything good comes at a price and the best way to make money from Facebook is to understand the best ways to market your products.

Facebook consists of over 1.6 billion daily active users. Globally, the average user spends fifty minutes per day on Facebook while some spends 8.8 hours per day on the site, this implies that one-sixteenth of our waking hours are spent with our eyes on social media and, to a huge amount of people, Facebook is their internet. This question is; is your business taking full advantage of it?

Below are some frequently asked questions (FAQs) on Facebook marketing;

What is Facebook advertising?

Facebook advertising is a group of terms used to describe various forms of online advertising that focus on social network services. One of the benefits of this type of marketing is that the marketer can take advantage of the users’ demographic information and target their ads appropriately. Over 3 billion advertisers choose Facebook to market their businesses online, due to the vast reach of the Facebook network.

What should I start with?

Begin by creating a Facebook page which comprises of six different categories such as: local business, company, organisation or institution, brand or product, artist, band or public figure, entertainment, cause or community. Add a profile picture and a cover photo (usually a stock image), add to shortcuts, set up roles (by assigning duties to the admin, editor, moderator, advertiser, analyst, live contributor) and customise your notifications. For your Facebook business page to be successful, it requires your commitment and focus (such as on launching new products, building awareness, driving sales or collecting leads). Success on social media is a function of your business goals, so promote your Facebook page through your marketing assets.

What are the captivating things needed to create Facebook awareness?

There are nine standard events that Facebook can track, which are; view content, search, add cart, add to wish list, initiate checkout, add payment info, make purchase, lead and complete registration. Each of these events must have a well-defined parameter or specified actions that users on your website will take to complete the event.

How do I engage my Facebook fans, followers and customers?

A few ways to engage your followers, fans and customers are – ask your audience interesting and open-ended questions that will compel them to respond, post a fill-in-the-blank sentence referencing something your audience may have different opinions about, motivate your audience to enter your contests by giving away prizes, have your audience tag a friend in the post comments as entry to a giveaway, use the comment picker app to select a winner and, consistently, post meaningful content that compels your audience to express their opinions in the comments and share with their friends.

How do I target the right audience on Facebook?

Target an active local audience, have the saved demographics of your top customers, have a target for everyone who lives in a particular area, people who have travelled to that particular location or people who have relocated to that particular area recently, create a customer audience from your email list, reconnect with customers who have engaged with your business on social media, and remarket your products to visitors who take specific actions on your website.

What are the tools available for Facebook data analysis?

These are tools available for Facebook data analysis: tap clicks, social bakers, sprout social, general assembly and simply measured are offered by Facebook to help in the understanding of ad campaign results without having to navigate through Ads manager.

How do I guarantee a successful campaign for my business on Facebook?

Here are some factors that guarantee successful Facebook marketing: look at what your competitors are doing and outsmart them, track every sale and ad that is leading to revenue, do more of what works and quit what does not work, categorise your ads into simplified elements (such as ad design, targeting, miscellaneous) to enable you to visualise the things you wish to test and optimise, assume nothing and test everything, set clear goals. The different elements you can test are – ad design (image, text, headline, call to action, value proposition), targeting (country, gender, interest, age, custom audience, relationship status, purchase behaviours, education level) and miscellaneous (product page, ad placement, campaign objective, ad type).

Why are my posts seen by so few of my Facebook fans?

You are probably asking this question because you haven’t heard about the “News Feed Algorithm” introduced by Facebook, or you just don’t understand it. Facebook wanted to avoid overwhelming individuals with News Feed content because they believe that everyone has friends and family who are always posting things on Facebook at the same time and no one wants to be stuck seeing various posts from the same set of people constantly. This means that posting something on your page does not guarantee that it will be seen by your fans. Even though this may seem unfair, it makes Facebook more enjoyable for users. Your chances of being seen by your fans can be increased by posting more videos than images and texts. You should also make use of ‘Facebook Live’ because, recently, Facebook has decided to give video content priority.

Are Facebook ads better than Google ads?

The difference between Facebook Ads and Google Ads is in the way they target people. Google targets people based on what they search, while Facebook targets people based on their profile, likes and the pages they follow. With Google Ads, you can find an instant buyer because the person is actively searching for that particular product but, with Facebook, you would find someone who is interested in your product but might not buy at that exact moment. Also, Facebook Ads are cheaper than Google Ads.

What are the best practices for Facebook advertising?

Some Facebook practices for advertisement are – set up your Facebook pixel for tracking all events on your website, choose the type of campaign suitable for your audience and customers to participate in when they see your ad, appropriately optimise your images and videos to suit the placement and platform they will be shown on, and test new audiences constantly.

Remember, online marketing involves marketing to human beings, so advertising strategies change with respect to your audience, stay flexible, stay hungry, stay committed to learning and accept feedback knowing that it will only make you better.