As its name suggests, a marketing company is a company that provides marketing solutions, services or advice to other businesses on enhancing growth, sales and profit.
Marketing companies help their clients to reach potential customers, increase overall exposure, building relationships with their target audience, by creating and implementing a marketing strategy born out of extensive market research.
As more marketing companies emerge, people can often hardly distinguish between what ‘Company A’ does and what ‘Company B’ does. Simply put, the main objectives of marketing companies are:
- To boost customer acquisition of the client, and
- To increase conversion optimisation rates
It is also important that the marketing company helps their client retain those customers.
Due to the sensitive role of marketing companies, selecting the best marketing company to work with is of the utmost importance. The reason for this is that a wrong choice will likely cost time and money.
Below are answers to frequently asked questions that might help you select the best marketing company for your business.
What are the things to consider when selecting a marketing company?
Finding the right marketing company to partner with can be like finding a needle in a haystack. For this reason, you must spend a good amount of time finding the right one. Also, this is why there are many marketing companies to choose from. Since each provides different services, there is a wide spectrum to look at. To start with, conduct adequate research. Then, make a budget to further help choose the most suitable service for your company.
What are the different types of marketing companies?
While some companies may hire more than one marketing company, there are several types to choose from. Although the idea of hiring multiple companies is great, it is important to select the best that specialises in multiple marketing types. A few examples of marketing companies are digital marketing companies, telemarketing companies, and marketing communications companies.
What is a digital marketing company?
Digital marketing companies help you leverage the full potential of social media and the internet. If you have an e-commerce service or website, they will help you improve the content and visitor participation. In a bid to constantly engage your prospects and customers, these companies will offer good advice on the methods of communicating effectively with your customers.
What is telemarketing?
Telemarketing is the provision of telephone-based marketing services. How do telemarketing companies help businesses? Since they act as call centres, they provide services for giving feedback from direct marketing or advertising campaigns. If you have a specific product, they can help by calling your potential customers to provide better details and to answer queries from them.
What do marketing communications consultancies do?
Customer magazines, newsletters, and brochures are examples of communication materials. What marketing communications companies do is plan and develop materials to aid marketing campaigns. Since the presence of visuals is vital to the success of any marketing campaign, these companies provide different varieties of design and writing that will suit your product. In addition, they provide advice to help fuel the launch of a new product.
Who will manage my account in a marketing company?
When hiring a marketing company, you must ask certain questions. And whatever the response is, it must match your need for the service in the first place. The most appropriate answers should satisfy questions like:
- Will there be a manager?
- Is there a team?
- How many years of combined experience do they have?
- Have they worked with similar firms in the past?
How do I compare production and retainer needs with those of other clients?
When browsing through a list of marketing companies, it is important to look out for certain responses. A good marketing company should tell you that you are within their range of workload and fees. But they should also state that they have different clients and can meet your company needs. Furthermore, you should be well assured that they will make up for any indecision.
How does a marketing company handle client communication and collaboration?
A good marketing company assigns an individual who will deliver day-to-day reports to their clients. Since it’ll be two-way communication, the day-to-day contact person from the client’s side will also be responsible for this communication.
In addition, monthly client meetings should be held and handled by the VP of the business, who will communicate with the marketing company. As soon as the necessary information is provided, collaboration should begin for the implementation of the marketing campaign/strategy.
Also, the marketing company should work hand-in-hand with the clients at every stage. For instance, if the clients are planning to launch a new product on the market, the marketing company should work with them from the idea stage until it blooms into a physical product.
What are the key performance indicators in a marketing campaign?
An effective marketing company will examine the percentage of income that you receive from your customers. Also, they will examine customer attrition and the number of new customers.
Depending on the duration of the project, you should meet once every month with the marketing company to discuss strategy and its effectiveness. With a great marketing strategy, you can create an exceptional brand and improve your performance metrics.
What are the reporting practices that good marketing companies use?
When you ask a marketing company about the frequency of reports and the content of the reports, specific answers are important. A good marketing company sends monthly reports that encompass measurable results, activity, and objectives of the project. They also inform you of work in progress. These metrics are important for you to ascertain how your money is spent.
What will the first 120 days of work with a marketing company look like?
A good marketing company must provide suitable answers for their clients. If you’re told that the first month is all about getting familiar with you and your business, this is great. Furthermore, the second month should focus on outlining a great plan for the client in question. In the third month, the implementation of the said plan should commence, and you should be able to see the results in the last 30 days of the work period.