What is Marketing Management?

What is Marketing?

Marketing is the business of promoting and selling your products, services; or both. Here’s how it works: You build a product that is in competition with others in the market, you promote it to show it’s better or at least on par with those of your competitors’, and then you sell it – in all, providing value, and improving customer satisfaction. That’s the summary of what marketing is and how it works. But Marketing Management is quite different. 


What is Marketing Management?

Marketing management is the analysis, planning and implementation of strategies designed to ensure business sales of its products or services to its target audience. It concerns itself with the hands-on application of a company’s marketing techniques with the aim of realising defined objectives. Also, it is the aspect of marketing that sees to the management of a company’s marketing resources and activities. Its expertise is a combination of the tools of economics and competitive strategy. So, it can better understand the industry in which its client operates.

What is Marketing Management Functions?

Marketing Management sees business growth opportunities and develops appropriate strategies for exploring them. With marketing management, you’ll have to implement and evaluate continuously, your marketing strategies, to resolve the shortcomings observed in the actual execution of your marketing strategies, practices and processes.

Marketing Management does all the planning, arranging, organizing, managing, regulating and controlling of all your business marketing activities. Marketing structure depends upon the size of the company, geographical scope of the operation, number of product lines, type of product, size of customers. In essence, it manages demand, and streamlines it with a customer-oriented, marketing approach. 

Ways Marketing Management Can Help Your Business Grow

The reason marketing is a necessary component to any business is – it makes you have a firm grasp on the pulse of your customer persona. Marketing Management helps you achieve your business objectives through the following ways:

Managerial procedures

Marketing Management is primarily a managerial process that involves a whole lot of planning, organizing, decision making, directing, coordinating and forecasting on the part of the marketing manager. 

If you find it hard juggling between planning and making customer-oriented decisions that would increase sales, then you should book a free online video consultation with our marketing experts. We can help you with identifying your target customers; their wants and needs, product planning, development, and promotion with a streamlined marketing focus.

Customer-focused strategies

In business, the customer is king. All marketing efforts are done with two things in mind, “create what the market wants/needs, and sell what the market wants/needs.” It’s that simple; win-win. The ultimate focus of marketing is to build new customers and to retain existing ones. Marketing Management is responsible for identifying the opportunities to turn prospective customers into actual ones, by delivering the appropriate goods and services to their needs and wants, using a refined marketing strategy.

Streamlined research analysis

To be strategic with your marketing, you’ll require continuous systematic collection, analysis and collating of data relevant to your business marketing activities. Marketing management considers the customer’s desires, expectations, preferences and behavior towards the business’ marketing mix strategies. 

In between developing a product that will break the internet, and refining it to exceed market expectations – research analysis is sure to look like a chore to you. Our experts can help with forecasting and planning a potential course of action that will see you hit your market goals. We make a deliberate effort to find out the preferences and tastes of a business’ customers, and factor this information into our strategy. 

Book a free online video consultation with us now!

Increasing market share

We’ve said this before – one of the basic objectives of a Marketing Management team is to achieve the objectives of the business it manages. This includes everything that involves your customers, up to seeing that the business earns reasonable profit under its watch. It sets your business up as a competitor in the market. Every business aims to increase its market share, (or at least be a “known face” in the market).

For example, both Pepsi and Coke compete to increase the portion of the beverage market which they control. To achieve this, they engage their marketing management team to come up with innovative advertising models, packaging and sales promotion to solidify their place in the market, thereby improving their brand as a whole.

Removing the fluff and stuff

Whether you’re a new or existing business, you’re bound to spend excessively on things you think you need, but do not – that’s the stuff. Not that you want to anyways, but with the excitement that comes with launching a new product and the stress that comes with developing it, you’re most likely to mix things up on a whim, that amounts to nothing in the short and long term – that’s the fluff.  Having a marketing management team takes half your stress away, practically. It helps with streamlining cost and distribution to fit or at best, exceed your expectations and those of your customers. Marketing management minimizes waste by utilizing your resources to create effective and efficient marketing strategies tailored for you. 

Why Marketing Management is Necessary to Achieve Your Digital Marketing Goals.

There are so many digital marketing strategies, and often they can be daunting when you’re trying to determine which one to prioritize to get to your goal. You don’t want to waste your time choosing the wrong strategies, or going on the wrong campaigns. Marketing management identifies opportunities, creates and implements digital marketing strategies that focuses on improving market automation, social media, and content marketing. 

When implementing digital marketing strategy, it is important to note the financial aspects of the business,  as well as the promotion of products and messages. Without budgets, you’re going to end up losing and overspending. Marketing management factors all these into consideration to make sure you get your money’s worth, all within your spend-budget. 

How does Connect Digital Marketing help to achieve one-to-one personalisation?

Connect Digital Marketing achieves complete customer personalisation through thorough customer understanding. Our system combines all the data available on each customer including sales receipts, emails, in store purchases, online purchases, and so on.

What can I expect as a Connect Digital Marketing agency client?

As a client of Connect Digital Marketing, you will be provided with complete professional representation. Our well-trained experts will ensure you have peace of mind as they will handle all your sales. We guarantee you higher revenue if you let us represent your brand week after week. You also stand to achieve all these at a minimal cost.

Why Do You Need A Marketing Manager?

Marketing managers have a pivotal role to play in helping your business market and distribute their goods to their customers. They can direct and impact the way a brand looks and sounds in the market, and influence the whole spectrum of how a business communicates.

At What Point Do You Need A Marketing Manager?

It can be change. It can be growth. It can be when you’re getting to a new phase in your business. But whatever it is, whenever you decide to get a marketing manager (or more staff for that matter), it often signifies transition. The stage in your business that you hire a marketing manager is crucial to the success of your growth plan.

The marketing manager’s main responsibility for most businesses is to execute and report on marketing campaigns. The role is based on what rather than how – like what actions are required to be carried out. This is a bit different from the position of marketing director, who discusses the why and how such acts take place.

For very small businesses, the marketing manager may report directly to the owner, with the intention of possibly taking over the planning and strategy as a director or VP would have done. After all, it’s really about growth.


Sounds awesome – but what if I don’t have the time to go searching? 

You have to understand that, finding a good fit takes some time – and commitment. And finding the best fit requires double the effort.

So, what happens when you decide you want a marketing manager, but don’t have the resources or the expertise to find them? 

And when you indeed do find the right match, but are not prepared to give directions or interpret what you truly need, because you don’t know how? 

Then you need an agency that can bring both strategy and implementation to the table – Talk to our experts today to get you started on your online marketing journey. 

What Market Management Strategies Do You Need to Implement in Your Business?

The best strategies are simple and can be evaluated. Your strategy needs to be implemented with your targeted market and customer persona in mind. Today, it’s critical for you as a business owner and entrepreneur to have a digital presence and be able to identify the marketing management strategies that sets you apart from the competition. If you’re planning a digital marketing campaign to take your business to the next level, then you should consider implementing the following strategies:

Focusing and prioritizing a content strategy.

You don’t want to be everywhere on this one – you’ll burn out.  Having a rich, SEO optimized website, with great visuals, taglines, and detailed content, will set you apart as an authority in your field. People will want to ‘listen’ to what you say – before you know it – voila! You have a new customer. To do this you need to run market research and analysis, and put your customer personas into account when creating content. 

Hiring the right team

You need to hire the right team to manage your marketing strategies. You can do so by making sure that you have workers who are good with developing online content from your current workforce. If you’re not sure of the capacity of your current workers, then outsourcing it to a marketing agency should be your next option. You can talk to our experts to get a hands-on approach on refining and implementing your strategies.

Creating a digital marketing campaign

Make use of social media. 

By using social media, you establish a great image of your business and help spread the word about it. You can achieve positive results by publishing short stories in the form of articles, videos , photos, and stories.

Have, and work within your budget.

You really have no business creating a marketing strategy if you don’t have a budget; even the biggest companies do. It is important to note the financial aspects of your business as well as brand awareness and communications when implementing marketing management strategies. 

To be strategic with your spending, you need to have a budget guide, and make sure you hire someone (or have on your team) that knows their onions and can keep track of all that comes in or go out, so the rest of your team don’t lose their creative juices. If you’re a startup, consider spending money on paid social advertising, keyword research, email lists, and general content distribution.

Lastly, consider using a project management tool.

Project management tools are appropriate for marketing management because it is necessary to ensure that you can work collaboratively with a team using credible, user-friendly tools, that can ensure you reach your goals. After all, this is all part of the managerial process involved with marketing management. While selecting an effective project management method, be sure that the team can define projects , create forecasts and make accessible the progress of each project. Creating a timeline would allow them to adhere to deadlines quickly.

How Do You Know Your Marketing Strategy is Working?

Measurement and evaluation is the secret to improving all strategic processes, and marketing campaigns are not exempted. Measure and evaluate your Key Performance Indicators (KPI) by keeping track of your; Returns on Investment (ROI), Cost Per Sale, Cost Per Lead, and Conversation Rate.

marketing strategy

What is the Difference Between; Strategic Marketing, Marketing Strategy and Marketing Management?

They are similar, yet different in so many ways. Marketing strategy is the development of a plan to reach the goals of a company through marketing. Strategic Marketing is associated with higher-level technicality of marketing, like what goods to sell, what markets to reach, and who exactly the competition is.

Marketing Management focuses on the implementation and control of marketing activities. They’re not mutually exclusive, but concentrate on different issues and often require different skills. Of course, you can do this, or take the easy way out by booking a free online video consultation with us, once you’re ready to get started on your digital marketing journey. 

What is Marketing Management Process?

This is the string of approaches and components a business employs with the aim of creating value for the customer. The objective of these processes is to ensure customer satisfaction. It is a series of actions and communication between the company and its customers in order to achieve this goal of value creation and customer satisfaction.

How Does Your Social Media Management Programme Work?

We will also cover your social media management. The goal is the same as with your marketing campaigns generally – to drive sales and increase brand visibility. So, immediately when you sign a contract with us, we will ask for important details from you which will help us understand your brand and assume your social media voice efficiently. The more information you are able to provide us with the better. After receiving that (including your login details), we will begin running the platforms within a week.

How Long is My Commitment?

Every marketing campaign, the longer the duration, the better the results. Small results will begin showing from the start of managing your brand, but we recommend you sign up to a minimum of three months with us. This will allow us to better understand your brand and provide better results.

What is Marketing Management Process?

This is the string of approaches and components a business employs with the aim of creating value for the customer. The objective of these processes is to ensure customer satisfaction. It is a series of actions and communication between the company and its customers in order to achieve this goal of value creation and customer satisfaction.

Can you do the Engagement Part for Us?

Our marketing management programme, which includes social media management, also makes provision for engagements. We have been doing this for most of our clients, especially large companies with multiple production lines.

How will you Work with our Marketing Team?

We communicate directly with your marketing team. This allows us to get access to important data, plans and gain insight into previous marketing campaigns. Our mode of operation is one that makes it possible for your team members to participate in the process as much as or as little as they want.

How do you Make Customer Data Actionable?

Our major approach is to gather as much data as possible. Even though it is very tasking going through a lot of data, we believe that the ability to gain a good understanding of who your customers are, and what their needs are, is the key to success in marketing. Therefore, we collect data from different sources and begin studying everything. Our study aims at understanding who the customer is, why they behave the way they behave, and how we can apply that information to better drive sales for you. Once we have understood this, we make sure we can bring you up to speed.

How do I Become a Client?

The process is simple. You can contact us through our phone number or send us an email and a representative will contact you shortly. They will also walk you through the easy processes. Our marketing management service is easy to use and yields great results for our clients. You can go through our website to check out the testimonies of our satisfied customers.

How can you Assure Confidentiality?

Our confidentiality is what keeps our business alive. We understand letting outside organisations have the level of information we will be asking of you is risky. We do not see this as a right. Instead, we see it as a privilege which must be safeguarded strictly. Which is why we not only assure absolute confidentiality but we also put up measures to ensure all sensitive data we have is well secure.

Why Should we Outsource our Sales and Marketing Functions to You?

Outsourcing your sales and marketing functions to us will ensure you record significant sales and generate a higher revenue than you have been doing so far. You will be doing this at a much lower cost than your present marketing methods. What’s more, you will be will be building stronger market authority since we will be offering you our years of experience and skill in marketing.

Will you Contact my Customers?

No. We regard your relationship with your customers as sacred and because of that we will make sure not to contact them or harass them in anyway. We understand that they are at the heart of all your marketing efforts and so will do everything never to jeopardise that. We are only here to manage and represent.

What if I have Multiple Locations?

We can effectively handle businesses with thousands of locations both local and international. Our system is designed to manage and implement your marketing strategies wherever you are located.

Will you be Hosting My Website?

We have the skills and resources to host your website, but we recommend you do this yourself. Your website is your most important asset in digital marketing and therefore should be under your control. Any agency that accepts hosting your website for you does not have your best interests at heart, as you stand the chance of hurting your company if they go out of business.