Social media has grown to become a very powerful tool for business growth. Hardly will you come across a business that does not have a social media presence. This has opened up a lot of opportunities for brands to advertise and market their businesses across multiple social platforms to millions of potential customers. The process of pushing the message of your brand to potential customers on social media is known as social media marketing.
The purpose of this article is to answer some of the common questions businesses ask concerning social media marketing.
What is a social media marketing strategy? (And why do I need one?)
Your social media strategy is all the activities and steps you intend to take to meet your social media marketing goals and objectives. These goals and objectives could include boosting brand awareness, engaging customers, increasing conversion and growing sales. Whatever your ultimate aim is for engaging in social media marketing, it is your social media marketing strategy that will guide your activities and show you if you are succeeding or failing.
Ultimately, the results of your social media strategy must align with the overall marketing goals of your brand in order to be considered successful. When implementing your social media strategy, ensure that every action, post, update, like, share or comment are geared towards achieving these goals.
What is social media advertising and do I need it?
Social media advertising is the paid version of your social media marketing efforts. One of the major benefits of SMA is that you can target your ads to the people that matter to your business based on demographic and other factors on social media. This is very similar to paid search of PPC and provides the same benefits, but this time on social media.
Social media advertising or SMA is a very effective way to reach your target customers, generate more leads, enhance visibility and increase sales without spending too much money. All major social media platforms have their form of SMA.
What is Social Media Intelligence?
Social media intelligence is the technology and methods you use to analyze social media trends, monitor conversations, mentions and news. The information gather through this method is then organized, analyzed and used to create meaningful content that would give you an edge over the competition on social media.
Social media intelligence provides insight based on a set of factors or rules that would normally evade human intelligence. When you use social media intelligence in your social media marketing, you will turn out better content, engaging posts and always be on top of events happening in the world of social media as it pertains to your niche.
What is the impact of social media marketing on business?
Social media marketing has a huge impact on the successes of a business. Social media is the place where a huge number of your customers can be found, and what better way to reach them than on their own terms? Research has shown that people spend as many as nine hours on social media every day, therefore, investing in social media marketing will place the message of your brand directly where it has the most effect. Social media marketing has the potential to increase the exposure of your brand, drive web traffic, build brand loyalty and generate sales. At the end of the day, it provides a huge opportunity for businesses to reach the people that matter the most to them.
What is the best time to post on social media?
When it comes to success in marketing, timing is everything. Fortunately, unlike other marketing techniques, social media marketing allows you to reach your target audience in real time. That being said, there is no hard and fast rule about when to make posts and when to do updates. The key is consistency. If you have decided to take your marketing efforts to social media, make sure to always have high-quality, fresh and sharable content at all times. Of course, there are tools you can use to automate your social media marketing activities, just make sure to always be available to answer questions, engage with your customers and keep them updated about what is happening with your business. All of these can make social media a full-time job.
What is social media automation? And do I need it?
Rather than spending your time posting, sharing and monitoring your social media activities, social media automation can do this for you so that you have the free time to focus on other aspects of your business. As the name suggests, social media automation is the process of automating all or part of your social media marketing activities. There are tons of tools and software for doing this and there is no denying the advantages it brings, especially to small and medium-sized businesses that don’t have the funds to hire a full-time social media marketing manager.
What is retargeting and why do I need it?
When people visit your website, not all of them convert immediately. Retargeting is the system that will help you reach those that didn’t convert on their previous visit.
What social media ad retargeting does is to show your site ads to those visitors who didn’t convert initially, but, this time, on their social media accounts. For example, if a visitor lands on your site and shows interest in a particular item but for one reason or another couldn’t complete the buying process, and then leaves to check their social media page, social media ad retargeting will calculate the user’s intent and show the ads of your abandoned products to the user right on their pages. This helps businesses solve the problem of cart abandonment as the user will likely be compelled to click on the ad, get back to your site and complete the purchase.
What is newsjacking and how does it help my social media campaign?
Newsjacking is a powerful social media marketing tool that you can use to turn your brand into a trending topic. Coined by David Meerman Scot, newsjacking simply means taking a trending topic and using it to attract attention to your business. Newsjacking can help your social media marketing campaign by providing additional content on your social media profile which can give you an edge over the competition. For example, adding a small prayer for the victims of Hurricane Katrina at the end of each post and using the appropriate hashtag will push your brand message to a global audience, far bigger than you could have ever hoped to reach on your own. Newsjacking can be the game changer for your online business.
What is the ROI of social media marketing?
While it is true that social media marketing is not free, it is also certain that if you do it right, you stand to enjoy good returns on your investment. It is important to point out though that ROI may not actually be revenue. Returns on your investment may come in the form of achieving the goals you have defined for your social media marketing campaign. Regardless, one thing is certain, social media marketing is one of the cheapest forms of digital marketing that brings the highest returns. However, you need to remember that consistency is vital. The ROI you end up getting will be directly proportionate to the seriousness of your social media marketing strategy.
What is the future of social media?
Social media is a very dynamic field. Trends come and go, each of them leaving a tangible effect on how social media works. With this in mind, it is important to pay critical attention to the trends in social media. If what is happening now is anything to go by, it is obvious that video has come to take over social media. Therefore, streaming video and live video should play a prominent role in your social media marketing strategy.