What are email services ?

Email services involve the storage of email messages to users who are not connected to the internet. It is also referred to as webmail, where the service provider offers easy access to emails. There are different types of email service providers. Some charge for usage while others are free. The free ones are usually sustained by advertising. Some also allow for anonymous users while others don’t. This term might not mean much to a regular user, but, to an email marketer, it is a broad field.

What is the best email account ?

The best email account currently available is Gmail. This is Google’s email service, which was launched in 2004. It is a free email service and has over a billion users worldwide. This email service is ideal for messaging, as the majority of the screen is devoted to your messages with little clutter. The conversations are also neatly arranged for easier viewing.

What other emails services are there besides Gmail ?

There are other email providers, apart from Gmail, which are worth checking out:


This has an interesting interface that makes typing easy and is very neat. It has the organisational tools on the left, while the current folder is opened in the centre.



This used to be very popular before Gmail was launched. It is still very good, especially with its latest professional outlook. Like Gmail, it has a very neat interface with pictures and a nice view of your inbox with little clutter.

What does ‘email deliverability’ and ‘open rate’ mean ?

These are the two factors that determine the success of your email marketing campaign. With these two metrics, you can easily track your success. Deliverability rate refers to how many of the emails you sent were delivered and it is calculated by dividing the number of delivered emails by the number of emails you sent.

Open rate means the number of emails that were opened out of the number that were delivered. Clearly, this is the most important factor in an email marketing service, since it indicates the success of a campaign.

Why do I need email services ?

Email services are one of the fastest ways to reach many people and convince them to do business with you. This marketing method is not yet fully tapped into and it holds a lot of promise. It also doesn’t require potential customers to make the first move. Instead, you can communicate with them through a closer medium. This way you build trust with your audience through credible correspondence.

What is the best way to build an email strategy ?

What makes the best email strategy depends on several factors. There are a few steps you can follow to discover the perfect email marketing strategy for you. Firstly, you have to identify your goals. Some seek customer retention while others are looking to convert their list into paying customers. Next, ensure your email services reflect the overall digital marketing strategy of your company. Make sure you check in on every part of that strategy to optimise it for maximum results.

What is the best way to use data to segment and target customers ?

This shouldn’t be a serious issue. If you are just starting out, you will notice marketers putting a whole lot of unneeded effort into dividing their list into segments. This practice hardly yields results. Instead, begin small and use behavior data or demographics to target your customers.


How do I grow my email subscriber list ?

The success of your email service marketing lies in the quality of your list. This doesn’t simply mean the number of email addresses you have. It is important to have people who will engage with you on your subscriber list. This is why it is recommended you begin with contacts of friends and family and later move up to, say, neighbors and contacts of people further afield in the marketplace.

What are the best practices for email subject lines ?

Just like web content, your recipients will take just about 3 seconds before deciding whether to open your email or not. Therefore, you have to do your best to craft a killer subject line. While there are many ways you can do this, we have some best practices that deliver amazing results – like limiting characters to fifty, for example. Make sure your subject lines are as precise and compelling as possible.

What is the best day of the week/time of the day to send an email ?

There is no known optimal time or day for sending an email. The answer to that will be unique to your list as there are multiple factors that influence open rates according to time. With time you will figure yours out.

How often should I send an email to my subscribers ?

It really depends on your particular subscribers and how they have been relating with your messages. Sending something once a month will get you properly acquainted with your list. Two to three times a month is ideal. It gets you the right results while making sure you don’t become a nuisance. You can always push up this number depending on how your subscribers respond.


How does a spam filter work ?

Spam filters are no longer as basic as they used to be. They are a lot more advanced now. This means you don’t just have to use terms like ‘buy now’ or bad language to be flagged. It used to be easy to avoid getting sent to spam by just not using certain words. Now, spam filters assign a point to every spam element found in the entire email. Once the total reaches a certain count, it gets sent to spam.

Where does an email newsletter fit ?

An email newsletter is basically an email on a single topic promoting similar content. The idea is to get the recipient to read those pieces under the topic. However, this strategy doesn’t work as much as most people think it does. Often, what is more productive is your email marketing programme. It works effectively especially when your content is tailored to your goals. It is better you take the time to segment your list into your various objectives. This generates more results than using an email newsletter.