Viral marketing

  1. What is viral marketing?

Viral marketing is a means of spreading informational awareness about a person, product, business, condition, or any other subject. This is accomplished by creating media designed to be shared by one person to others within their social circles. This form of marketing is efficient due to people’s inherent disposition to share and make recommendations to others in their everyday interactions. So, when a person finds an interesting piece of information, often in the media, they are very likely to share it with their friends, family, co-workers, and/or acquaintances. This media in question is often in the form of an engaging phrase or article, humorous picture or comic, exciting video, or catchy song, and it might not even be any of the above. While today most viral marketing campaigns are designed to reach internet audiences, they are also effective through simple word of mouth.

  1. What is the aim of viral marketing?

The objective of viral marketing is to get people talking to one other about the message or goal of the marketing campaign. For most businesses, this is usually a product or service that they are offering, or the brand itself as a whole. The goal is to have the target audience talking about the message and, more importantly, quickly introducing it to others who may not yet be aware of its existence or know if it is worth patronising. With the widespread nature of social networks in today’s society, the final aim is often boiled down to getting those on the internet to hit the share button.

  1. How does viral marketing work?

Viral marketing has a fairly straightforward means of operation. A message is crafted by the responsible parties and then introduced in the vicinity of the intended audience. If it has been effectively crafted, it will be picked up by members of the audience and then introduced to others. This way, the message will be rapidly spread among the audience.

  1. What is the most successful viral marketing?

There have been many successful instances of viral marketing, such as with fidget spinners and the Old Spice ads. However, the ALS ice bucket challenge is widely considered the most successful viral marketing campaign of all time. This campaign challenged people to create videos of themselves being doused with ice-cold water as a way to raise funds and awareness of the disease Amyotrophic Lateral Sclerosis (ALS), and it managed to involve a recorded 17 million people and raise $115 million within eight weeks.

  1. Why is it called viral marketing?

Viral marketing is so named because of the method by which information on a particular subject is spread from person to person, much like a regular virus. This means of passing information from one person to another is what makes viral marketing so effective in increasing  awareness among the general populace.

  1. How do you start a viral marketing campaign?

The main aim of viral marketing is to create information that audiences will be interested in sharing with one another. And, so, the most important element of every campaign is the message. This must be crafted so that it piques the interest of audiences who will then seek to pass it on to people they know. Once a sufficiently interesting message has been created, it is then introduced to members of the intended audience. The message will then be shared within members of this community. Several YouTube sensations began this way. They created simple humorous videos and then shared them with their subscribers. These subscribers rapidly shared them with others on social media and YouTube, who subsequently shared them with others. So, the video gained enormous popularity and so did the uploader.

  1. What is the difference between viral marketing and buzz marketing?

Buzz marketing is a form of viral marketing. The aim of buzz marketing is largely to create a substantial amount of attention or “buzz” around a product or service. This buzz is usually promoted by a specific event such as a promotion, a reveal, celebrity presentations, and so on.

  1. What are the elements of a viral marketing campaign?

The three most important elements of all viral marketing campaigns are the message, the audience, and the social environment. The message refers to the subject of the marketing campaign; a product, brand, disease (in cases of charity). The environment refers to the channel through which the message is passed from the originator of the message to the audiences and subsequently between audience members. The audience is the target of the message, usually those who are most likely to respond to it and share it.

  1. What is the most important aspect of viral marketing?

The most important aspect of viral marketing is the message itself, which is what the entire campaign hinges on. If the message is unable to pique the interest of audience members, it will never be shared. However, this message must also be introduced correctly to audiences, in terms of channel and timing.

  1. What is the effect of social media on viral marketing?

Social media has been of great use to viral marketing as it presents an easy platform for marketers to reach their audience, for the audience to discuss the message of the campaign, and for them to introduce it to others. This is often all achieved within social media. Additionally, social media provides a simple way for marketers to monitor the performance and progress of their campaign, and the information they utilise in crafting more effective messages in the future.

  1. What is the major difference between viral marketing and outbound marketing?

Outbound marketing is the more traditional means of marketing. As with all forms of marketing, its aim is to make potential consumers aware of a product. In outbound marketing, this is achieved using advertisements such as billboards, radio and video ads, and so on. However, viral marketing aims to raise awareness not through advertisements, although they may be used as well. Instead, awareness is spread by the audience itself.